Journal article

Evaluating the effectiveness of a website about masculinity and suicide to prompt help-seeking.

Kylie King, Marisa Schlichthorst, Jackie Turnure, Andrea Phelps, Matthew J Spittal, Jane Pirkis

Health Promot J Austr | Wiley - John Wiley & Sons | Published : 2019

Abstract

ISSUE ADDRESSED: A website was designed to form the core of a multimedia strategy surrounding the Man Up documentary - a three-part documentary that aimed to address the problem of male suicide in Australia. Together these formed a media-based, public health intervention that explored the link between masculinity and suicide and promoted help-seeking. This is of great importance given the demonstrated link between masculine norms, men's reduced help-seeking and suicidal thinking. This study assesses the website's effectiveness in facilitating help-seeking and fostering conversations about suicide, mental health and help-seeking. Help-seeking indicators included website clicks to helping orga..

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